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Optimize ways to improve website ranking and increase traffic
Author: Published: 2020-07-03 23:26:06Views:
1. If a website wants to get a good ranking, it does not have to use external links (many novice webmasters have no external link resources at all, so there is no need to worry too much). External links are only one factor in ranking, and the proportion is not as high as we imagined. Through a perfect website structure, reasonable website layout, and high-quality articles, we can help website users solve problems that are difficult to solve on other websites. In a word, that is to improve website user experience.
2. The selection and application of keywords. Regarding this, there must be two principles. One is the principle of Tian Ji's horse racing, and the other is the principle of empathy. Tian Ji's horse racing tells you what you should give up and gain. If it is a new site, it will be more competitive. We will not do those words that others care about. Make small words on your own, and make words that others don’t make; in addition, thinking from the perspective of the user is to think about what words users need to search on Baidu when they want to solve a certain title, then these words are your goals (most online teaching bases use question-type titles, because many users will use this method to search).
3. If you want to increase website traffic, don’t rely solely on keywords on the homepage. Home page keywords are generally more competitive and difficult, and even if the ranking is improved, the traffic obtained is very limited. The author advocates the expansion of a large number of long-tail keywords and reasonable distribution of them in various columns of the website. Generally speaking, long-tail keyword rankings are easier to optimize and have high stability. If your website has a large number of long-tail keyword rankings, it will be difficult to rank high on the homepage.
2. The selection and application of keywords. Regarding this, there must be two principles. One is the principle of Tian Ji's horse racing, and the other is the principle of empathy. Tian Ji's horse racing tells you what you should give up and gain. If it is a new site, it will be more competitive. We will not do those words that others care about. Make small words on your own, and make words that others don’t make; in addition, thinking from the perspective of the user is to think about what words users need to search on Baidu when they want to solve a certain title, then these words are your goals (most online teaching bases use question-type titles, because many users will use this method to search).
3. If you want to increase website traffic, don’t rely solely on keywords on the homepage. Home page keywords are generally more competitive and difficult, and even if the ranking is improved, the traffic obtained is very limited. The author advocates the expansion of a large number of long-tail keywords and reasonable distribution of them in various columns of the website. Generally speaking, long-tail keyword rankings are easier to optimize and have high stability. If your website has a large number of long-tail keyword rankings, it will be difficult to rank high on the homepage.
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