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Things you need to pay attention to when changing your website domain name
Author: Published: 2020-07-03 23:26:07Views:
For Baidu, it is not recommended to change the domain name or change the original page URL during the website revision process. As long as you do this, the website ranking and inclusion will definitely be affected. The impact mainly depends on how you operate. Here are a few precautions for the revision behavior:
1. Try not to change the URL during website revision
First of all, I would like to emphasize again that unless absolutely necessary, never change the domain name, including changing the URL of the original page. Try to have a unique URL for one page, just like each of us has a unique name. In real life, we change our names. You can see At least you can recognize you by seeing your face, but for a web page, if you change the URL, the search engine will calculate it as a new page. Even if you make a 301 jump and submit the revision rules, you still need a weight transfer process. In this process, the traffic will be somewhat lost.
What's more, after some websites are revised, their 301 jumps, revision rule submission, and dead link processing are not perfect, which will result in the weight of the original page not being transferred in a timely and 100% manner.
2. There must be rules for the old and new URLs
Okay, if you really want to change, whether you change the domain name or modify the original URL structure, the old and new page URLs must have rules to follow. This will be helpful for later 301 jumps and webmaster tool submission revisions. Rules are beneficial. For example, if your old URL is www.a.com/2016/123.html, then try to keep the ID of the new URL unchanged, such as www.b.com/2016/123.html.
3. Establish a good jump relationship between the old and new URL301
Whether you change the domain name or change the original URL structure, after completion, you must 301 jump the old page to the corresponding new page, instead of violently jumping all the pages of the old domain name to the homepage of the new domain name, and the two pages before and after the 301 jump. The main body of the content must be consistent. 301 jump is just a jump of the URL and not a change of the content. For example, if you dial 110, the call is transferred to 10086. Isn’t it sad? The same is true for 301 jump.
4. Replace the link to the old URL in the new page
The website revision is complete. In the new page, especially the links in the article text, there are still many links pointing to the old domain name (old URL). The above link points can be replaced with the new page through a program or manually. As well as friendly links previously exchanged with other websites, try to modify them to point to the new domain name.
5. Submit revision rules in Baidu Webmaster Tools
As long as there are rules to follow for the old and new pages, you can submit revision rules in the webmaster tools; if there are no rules to follow, you can only submit the old and new URLs, but this method is slow to identify and difficult to operate. Submitting revision rules will help Baidu better implement substitution relationships and quickly transfer weights to new pages.
Six. Check the existing dead links on the new page and submit the dead links
Because changes in domain name or URL structure will lead to many dead links, it is difficult for some webmasters to discover the existence of dead links. In this case, it is recommended to use third-party software to crawl all links throughout the site, find and collect dead links, put the dead links in a text document, upload it to the server, and add the file address to the dead link submission in the webmaster tool. There are a large number of dead links on the website, which will affect Baidu's overall judgment of the website.
After doing the above steps, a few days later, Baidu began to release the rankings of new pages in the search results. However, it is impossible to replace all the old pages at once. Even after a year, the old pages may still appear in the search results page, but as long as the overall traffic of the website is restored to before the revision, there is no need to make a fuss. In addition, it is recommended to keep the 301 jump relationship from the old domain name (old URL) to the new page. The longer the better, try not to be less than half a year.
1. Try not to change the URL during website revision
First of all, I would like to emphasize again that unless absolutely necessary, never change the domain name, including changing the URL of the original page. Try to have a unique URL for one page, just like each of us has a unique name. In real life, we change our names. You can see At least you can recognize you by seeing your face, but for a web page, if you change the URL, the search engine will calculate it as a new page. Even if you make a 301 jump and submit the revision rules, you still need a weight transfer process. In this process, the traffic will be somewhat lost.
What's more, after some websites are revised, their 301 jumps, revision rule submission, and dead link processing are not perfect, which will result in the weight of the original page not being transferred in a timely and 100% manner.
2. There must be rules for the old and new URLs
Okay, if you really want to change, whether you change the domain name or modify the original URL structure, the old and new page URLs must have rules to follow. This will be helpful for later 301 jumps and webmaster tool submission revisions. Rules are beneficial. For example, if your old URL is www.a.com/2016/123.html, then try to keep the ID of the new URL unchanged, such as www.b.com/2016/123.html.
3. Establish a good jump relationship between the old and new URL301
Whether you change the domain name or change the original URL structure, after completion, you must 301 jump the old page to the corresponding new page, instead of violently jumping all the pages of the old domain name to the homepage of the new domain name, and the two pages before and after the 301 jump. The main body of the content must be consistent. 301 jump is just a jump of the URL and not a change of the content. For example, if you dial 110, the call is transferred to 10086. Isn’t it sad? The same is true for 301 jump.
4. Replace the link to the old URL in the new page
The website revision is complete. In the new page, especially the links in the article text, there are still many links pointing to the old domain name (old URL). The above link points can be replaced with the new page through a program or manually. As well as friendly links previously exchanged with other websites, try to modify them to point to the new domain name.
5. Submit revision rules in Baidu Webmaster Tools
As long as there are rules to follow for the old and new pages, you can submit revision rules in the webmaster tools; if there are no rules to follow, you can only submit the old and new URLs, but this method is slow to identify and difficult to operate. Submitting revision rules will help Baidu better implement substitution relationships and quickly transfer weights to new pages.
Six. Check the existing dead links on the new page and submit the dead links
Because changes in domain name or URL structure will lead to many dead links, it is difficult for some webmasters to discover the existence of dead links. In this case, it is recommended to use third-party software to crawl all links throughout the site, find and collect dead links, put the dead links in a text document, upload it to the server, and add the file address to the dead link submission in the webmaster tool. There are a large number of dead links on the website, which will affect Baidu's overall judgment of the website.
After doing the above steps, a few days later, Baidu began to release the rankings of new pages in the search results. However, it is impossible to replace all the old pages at once. Even after a year, the old pages may still appear in the search results page, but as long as the overall traffic of the website is restored to before the revision, there is no need to make a fuss. In addition, it is recommended to keep the 301 jump relationship from the old domain name (old URL) to the new page. The longer the better, try not to be less than half a year.
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