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Content Operation Optimization Six Details Matter to Success or Failure | leon lai, warung 168slot, yeti slot
Author: Published: 2020-07-03 23:26:07Views:
1. Unidentifiable content
There are various writers, designers, developers, videographers and various other members in the content team. The content that is selected to be written may be done by these different members together, which makes it difficult to achieve consistent content.Suppose you remove your exclusive logo from the content you write, will your fans still know that this article was written by you? Before you establish a unique identity, the answer is obviously no. Recognition includes the sounds embedded in the content, some design elements, etc. This is what you need to do to create your own “discernible content”.
Editor's suggestion: The first part of solving this problem is to create a "style". "Style" will force you to consider such things as tone, grammar, quotes, and the processing of content beginnings, titles, images, numbers, lists, etc. when creating content. Since everything must have rules, it can be said that the second half of the component is management.
2. Ignoring details
In content marketing, especially web-based contentIn marketing, there are many small details that need to be paid attention to. But why do so many marketers ignore these small details? Because sometimes these small details, although important, are often not exposed to the public and can easily be overlooked by people outside of the marketing department.
Search engine optimization is a good example. In order to get potentially well-known marketing results, marketers need to optimize the web page's URL, web page title tag, title, meta description, image ALT text, media name, media file name, and media description. Sticking to all character limits and keywords can be a daunting task.
Editor's suggestion: Generally speaking, in an activity that needs to be performed, a well-known way to remember the details is to put all the small things that need to be done in a list, and use checklists to ensure that the details in these small lists will be paid attention to during the execution of the activity.
Strategy changes are something that any marketer will have to deal with. Sometimes the corporate environment is forced to change. But with a little more attention and proper management, there's no reason these changes should break your marketing strategy.
Not aligning your strategy with the needs of the business is a bad place to be. Your strategy may be watertight when you start, but if it remains the same, over time it becomes less and less relevant to the needs of the business.
Editor's suggestion: The key to content marketing strategy is to make changes clearly and quickly at the right time. Everyone on the team should know when and what changes need to be made.
The prerequisite for starting to do these work is a document that records the policy in detail. Need to ensure documentation is available to all stakeholders. From the document, it is easy to see the impact of some adjustments to certain sections of the strategy. Pay attention to these areas (usually via notes or in-person meetings) and set a specific date for the changes to take effect. Finally, make sure all changes appear in the sharing policy document.
4. Create content you like
It is good to have a sense of pride in the content you produce. Having said that, you can’t create content just to get a sense of pride. It may be more interesting to write about something that appears to be new knowledge in your industry. But if your users want a well-researched guide that expands on existing knowledge, this is a well-known time to spend some time on it.
Unless the content you create is in line with the needs of your target users, you should not write content that you want to write (but does not meet the needs of the target users). When creating content for your target users - think about what resonates with them, not what you want to write.
Editor's suggestion: When creating content, you have your own preferences for content and writing format. That is normal. The key is not to let these preferences influence your content marketing strategy and day-to-day decisions too much. Make sure your content decisions are focused on your target audience. Also keep asking yourself, “Why is this important to them? "
5. Content not suitable for sharing on social media
Social media is a good platform that allows you to spend less money to impress users, arouse user discussions, and slowly convey your content to target users. But this is a bit trivial to do. Most small and medium-sized marketing departments lack dedicated social media staff. This means team members are wearing multiple hats, which can lead to shoddy content or copy-pasting of useless information.
Editor's suggestion: The ideal situation is to create unique and optimized content for each social media. There are 2 ways to optimize your social media resources. The method is to use timesheet planning software. Timetable planning software can pre-arrange articles that need promotion for several days or even weeks, and you can easily get aA stable and uninterrupted shared flow. Another option is to rewrite the post you share, remembering not to repost it.
Six. Marketing beyond your capabilities
Last but not least, these bad content marketing habits are trying to do too much and trying to copy someone else’s success. When you combine several marketing projects with existing business, your resources will be diluted, which will not only affect the speed of new projects, but also cause the influence of the core business to decline.
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